Google Ads offers several campaign types: Search campaigns show text ads to people actively searching your keywords. Display campaigns show visual ads across Google's partner website network. Shopping campaigns promote physical products. Video campaigns run on YouTube. Performance Max campaigns use AI to serve ads across all Google channels simultaneously.
For local service businesses in Geneva, NY, Search campaigns and Local Service Ads are the highest-priority starting points. Search captures active intent, and Local Service Ads appear above standard ads for service-based queries with a Google-verified badge. Our team recommends campaign types based on your specific service category and budget, not a one-size-fits-all approach.