Ads that generate clicks but not customers are not working, regardless of impression numbers. Proper conversion tracking is the only reliable measure: phone call tracking tied to ad clicks, form submission confirmation pages tagged in Google Analytics, and direction requests from your Google Business Profile all count as trackable conversions.
Community Proud sets up complete conversion tracking before any campaign goes live. Without it, you cannot calculate cost per acquisition or make informed bid adjustments. Every campaign we manage includes a monthly performance report showing spend, conversions, cost per conversion, and recommended adjustments for the following month.