Consistent activity on your Google Business Profile signals to Google that your business is active and engaged. Weekly posts are the recommended baseline: sharing updates, offers, events, or relevant content keeps your profile fresh in the algorithm and gives potential customers a reason to engage.
Photos should be added monthly, showing your team, work, products, or location. Seasonal offers should be updated at the start of each season, particularly for businesses in the Finger Lakes where tourism and seasonal patterns affect customer demand. Our team manages this on a schedule so your profile stays current without requiring your attention.