NAP stands for Name, Address, and Phone number. Google cross-references your business information across dozens of online directories, social profiles, and data aggregators. When your NAP is inconsistent across those sources, it creates conflicting signals that reduce Google's confidence in your listing.
Lower confidence results in lower local rankings. A business listed as '315 Main St' in one place and '315 Main Street Suite A' in another sends conflicting data. Community Proud audits all listings, identifies discrepancies, and corrects them systematically to establish consistent signals that support stronger local search rankings.