Yes, the platforms are accessible to anyone. However, without expertise the most common outcome is burning through budget on broad match keywords that attract irrelevant clicks, sending traffic to a page not designed to convert, and running campaigns without proper conversion tracking.
The technical side of PPC, keyword match types, negative keyword lists, Quality Score optimization, bid strategies, and attribution modeling, takes significant time to learn and constant attention to maintain. Community Proud manages campaigns to maximize return on your ad spend, which typically means a lower cost per acquired customer than self-managed campaigns.