Yes. Your Google Business Profile controls your visibility in the local pack, which is the map section shown for location-based searches. SEO controls your visibility in the organic results shown below that map. Both sections of the search results page exist simultaneously, and businesses appearing in both capture significantly more clicks.
A strong Google Business Profile without SEO means you are invisible to anyone who scrolls past the map results. SEO without a strong profile means you miss the map pack entirely. The two are complementary and together provide full coverage across the search results page. We optimize both as part of a complete local search strategy.